Dynamic Sales Presentations

Some of the world’s best sales representatives cringe at the thought of making a presentation to a group. Dynamic Sales Presentations will help them get over the edge and into the client’s business!

Course Length: 1 or 2 Days

Session Topics

Audience Assessment

• How to identify your audience’s style of receiving information.
• Uncovering what they really want from your presentation.
• Timing: When to best position your presentation.

Creating Your Message

• How to use a free form technique to assemble their presentation in less time and with more impact.
• How to clarify the information to a quickly understood core.

Packaging the Presentation

• Choosing the best media for your presentation
• Paper, PowerPoint or both?

Paper Based Proposals

• Developing a “Reader Focused” document.
• Establishing flow and structure; where should the “bottom line” go?
• Color and graphics: When and how much?
• “Simplifying” words.

PowerPoint Presentations

• Building conceptual visuals that draw attention.
• Color, graphics and your presentation room.
• Adding animation.
• Five things to never do in PowerPoint.

PowerPoint Presentations

• Building conceptual visuals that draw attention.
• Color, graphics and your presentation room.
• Adding animation.
• Five things to never do in PowerPoint.

Understanding Group Dynamics

• How to get “pre-approval” on your presentation.
• Engaging techniques to involve your audience.
• Problem participants: Who they are and how to deal with them.

Platform Skills

• Using audiovisual equipment to your advantage.
• Body language: Where to stand, what to do and why!
• Don’t overlook the easel!
• Your voice; make it work for you.

Exercise

• Participants will practice portions of their presentations and receive constructive feedback from participants and the instructor. A videotape may be made as an option.