Differentiate Selling By Understanding Buying!
The most powerful path to selling success has always been to better understand the buyer and their decision process. So why do traditional selling methods focus on selling instead of the buyer decision process? Cooperation Selling adds a new dimension to traditional selling by synchronizing buyers and sellers to create an unequaled partnering experience!
Research proves that customers are far more likely to award their business to the seller who understands them and guides them through each step of their decision process. See for yourself how Cooperation Selling can create an amazing platform to eliminate common challenges and improve selling results!
Value Added Sales Methodology
This program focuses on the Buyer Decision Science, and how today’s sales winners can best partner and guide them through their buying decision process. With this knowledge, professional sellers can now be proactively prepared to:
- Align perfectly with customers in their decision process
- Provide a differentiating buyer centric seller experience
- Identify, engage and partner with more decision influencers
- Win more competitive selling situations without discounting price
Customers want salespeople to:
- Be personally accountable for desired results
- Understand their unique needs
- Be a customer advocate
- Design or recommend the right solution for them
- Be easily accessible if problems occur
- Be creative when responding to changing needs
Program Genesis
Cooperation Selling is the result of sales process consulting, training, coaching, best practices and research collected by working with more than 70,000 successful selling professionals and leaders over the course of more than two decades.
This executive sales methodology and program was developed in order to help committed and motivated selling professionals to more effectively:
- Understand how and why people make buying decisions
- Create faster and more productive provider-customer relationships
- Sell more in less decision time
- Completely satisfy and retain good customers longer
Selling professionals have asked for help aligning themselves more closely with customers so that they can sell more, sell faster and grow customer relationships. With this program, now they can!
Education Experience
This high impact, experiential 2 or 3 day sales education program is specifically created to engage sales professionals and leaders to enhance retention and application for the greatest possible return on their investment. Each powerful module is complete with real world customer decision process and selling information, personalized exercises and proven application based strategies that can dramatically improve selling results.
Scalable applications and strategies make this program perfect for organizations wanting to transform their salesforce into a customer centric selling culture. Easy implementation of this proven process, language, and strategies will impact sales effectiveness at all levels, and align your sales teams to exceed expectations of today’s more demanding customers.
- More than 50 experiential, application focused exercises!
- Content and delivery tailored to your company and culture!
- Facilitators with real world sales and sales management leadership experience!
- Measurable results!
Recommended Audience
The flexibility of our sales model enables us to customize the program to different levels of sales complexity. The program focuses on sales situations where customers go through a deliberate decision making process, and often there is more than one person involved in the decision. Recommended for all levels of selling professionals and sales leadership.
Program Deliverables
- 2 or 3 Day instructor led experiential workshop tailored to your company’s unique language, situations and challenges
- Participant Guide with comprehensive Sales Resource Toolkit
- The New Selling IQ softcover book
- Telephone Prospecting and Objection Handling Guide
- Implementation Quick Start Guide
- Coaching and Consulting Support
- Video Review and Reinforcement Modules
- Companion Sales Coaching Toolkit (attending Sales Managers in sponsored programs)
(386) 898-0007
